marketing – WINNOVATE

What is Customer Centric Marketing?

By Mike Mitchell | February 14, 2015 |

This will be the first in a series of posts dedicated to the concept of “Customer Centric Marketing” and how businesses can use it to win in the online marketplace. Customer Centric Marketing is the process of crafting ALL marketing messages to address your “Ideal Customers” from their point of view, looking back at you. This is the old, “Try walking…

Seth Godin On The Future of Marketing

By Mike Mitchell | March 1, 2009 |

If you don’t know Seth Godin, you are missing out. I consider him to be a marketing genius and believe the principles laid out in this video are priceless. Give it a watch. It is worth your time.