This will be the first in a series of posts dedicated to the concept of “Customer Centric Marketing” and how businesses can use it to win in the online marketplace. Customer Centric Marketing  is the process of crafting ALL marketing messages to address your “Ideal Customers” from their point of view, looking back at you. This is the old, “Try walking…

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View on TED Website | Learn More About Tom Wujec In working with hundreds of small businesses over the years, I’ve seen a common trend of communication breakdown with both their internal clients (staff) and external clients (customers, vendors, etc.) At WINNOVATE we always strive to help our customers define their key frustrations and document solutions, not just in words,…

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If you don’t know Seth Godin, you are missing out. I consider him to be a marketing genius and believe the principles laid out in this video are priceless. Give it a watch. It is worth your time.

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