Many times, when a WordPress website administrator create or resets a password for a website editor, the password is ridiculously complex. An example of a secure password that is impossible to read might look like this: rd{Z)Kr+W,L1*N_&(IoTpck%JDgB An example of a secure password that you might be able to remember might look like this: 22Oran44ges66!…

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This will be the first in a series of posts dedicated to the concept of “Customer Centric Marketing” and how businesses can use it to win in the online marketplace. Customer Centric Marketing  is the process of crafting ALL marketing messages to address your “Ideal Customers” from their point of view, looking back at you. This is the old, “Try walking…

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View on TED Website | Learn More About Tom Wujec In working with hundreds of small businesses over the years, I’ve seen a common trend of communication breakdown with both their internal clients (staff) and external clients (customers, vendors, etc.) At WINNOVATE we always strive to help our customers define their key frustrations and document solutions, not just in words,…

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We deal with a wide array of businesses and have observed that most all of them struggle with managing the security of their data. You may have noticed the dramatic increase in the number of large scale security attacks and data breaches since 2013.  You’re probably also hearing that you need to change your passwords to…

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A friend reached out to me recently for career advice. Me being asked for career advice, in itself, is humorous That request connected the dots in my head to Steve Jobs’ 2005 Stanford Commencement Speech. In preparation for my response to my friend, I re-watched Steve’s speech.  I have nothing else to add…

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If you don’t know Seth Godin, you are missing out. I consider him to be a marketing genius and believe the principles laid out in this video are priceless. Give it a watch. It is worth your time.

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I’m sure many of you have heard of or seen Randy Pausch’s “Last Lecture”, but the occasion of his passing (on July, 25, 2008) compels me to blog about how he has inspired me. Randy Pausch is such a striking example of what happens when a person chooses to chase their dreams no matter what…

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Check out this video of David Heinemeier Hansson, creator of the Ruby on Rails, Partner at Basecamp.com, race car driver, and photographer talking about the secret of making money online. WARNING: This video contains profanity.

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