This web marketing campaign is unique and funny. I think this website
www.havethetalkamerica.com is subtly marketing for an insurance company, but their focus on proactive communication with those you love on important issues is nicely put together. It would be interesting to know how effective this turns out to be.
This is another example of how inexpensively you can run unique web marketing campaigns that would cost several times as much to deliver in traditional media outlets.